Having clear, legible signs helps draw people in.
Whether you have a booth at a trade show, the county fair or a craft market, having a dynamic booth display is essential for drawing in passersby. Not only should a display booth attract, it should also inform. Through simplicity and clarity, a visitor should be able to quickly understand what your booth is offering. Having signage, uncluttered displays and clear contact information is a major part of delivering your message or selling your product.
Roll-up or Retractable Banner
Having a sign printed on a flexible material will allow you to easily roll up, store or transport the sign. Signs can be printed on paper, but using vinyl will give you a sign that is much more durable. Vinyl signs can be backed with Velcro for easy hanging and removal and can be hung from the front of a table or on a sign stand. Signs that retract into handy sleeves are also available. The sign should include your business or organization name using a logo that is consistent with other printed materials. The sign can also include bullet points of your services, important messages, slogans, product comparisons and your contact information. Just remember to keep it simple so that readers can take in important information easily and quickly.
Pedestals
Pedestals are an effective way to create isolated displays that punctuate one or just a few items. A pedestal can be used to display and highlight an item that best represents everything else you offer. With a pedestal set to the side of the booth, passersby will be able to quickly ascertain what your booth is offering. Furthermore, a pedestal display will help people identify your offerings from a distance, unlike the more crowded nature of the actual booth. Pedestals come in a wide range of sizes and fold-up pedestals are available for easy transport. You can also make your own basic pedestal out of plywood, which can be painted to match the color scheme of the rest of your booth.
Mailing List
Starting a mailing list will allow you to keep in touch with people who expressed interest in your business or organization. A sign-up sheet placed on your booth table will allow these potential customers to provide their mailing and email addresses so you can continue to send them information about products and services. This will help ensure that you do not become obsolete, as you will be periodically reminding people that you still exist. As people find out more about your business or organization, it is also more likely that they will recommend it to their friends and family. For a mailing list, it is important not to share or sell the information, which can damage your reputation and make you appear unethical.
Freebies
Handing out free samples or having a prize raffle is another way to draw people to your booth. Freebies can include anything from a sample of a product, to small items such as button pins or pencils that are printed with information about your business or organization. While handing out freebies or or raffle tickets, people can also be encouraged to sign up for your mailing list. Prizes would likely be one of your products, or if you are not product-based, you might offer a gift certificate or even cash.
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