Ask questions before choosing a professional photographer.
Pretty much anyone with a camera can claim he is a professional photographer. However, photography takes more than a fancy camera. It takes skill, experience and dedication. To separate the amateurs from professionals, keep a few questions in mind.
What Are Your Credentials?
Ask the potential photographer what credentials she may have. Belonging to a professional organization such as the Professional Photographers of America or the American Society of Picture Professionals shows that a photographer is committed and dedicated to continual learning. A professional degree or certificate in professional photography also shows that the professional has the technical expertise to take quality pictures.
What is Your Style?
Style varies depending on the photographer. Tell the photographer what photographic style you are looking for. Styles range from candid and artistic to whimsical and photojournalistic. Ask which style your potential photographer specializes in and ask for samples. If samples aren't available, ask the photographer for a test shoot.
Do You Have a Portfolio, References or Testimonials?
Though a photographer may have learned the technical part of taking photographs, creativity and professionalism are also important. Seeing a photographer's portfolio gives you a sense of his style and whether that style fits your needs. Inquiring about references provides insight into to a photographer's creative process as well as professionalism. Be sure to check third party organization such as the Better Business Bureau and professional associations.
Which Picture Formats Will Be Available?
Some photographers use film cameras. Others may use digital cameras or both. Ask whether print or digital copies of the photographs will be available. What formats -- such as jpeg -- will digital photographs be in and will these files be easy to upload onto websites?
What Do Your Rates Cover?
Ask about fees in advance. How many photographs are taken? How many photo shoots do the fees cover? What policy does the photographer have if you are dissatisfied with the photos? Do photo retouches and other photo altering cost extra? Also, inquire about deposits and payment plans. Make sure that all these conditions are detailed in a written contract.
Will You Have All Rights to the Photographs?
Ask if you will be purchasing all the rights to the photograph. Can you post the photos online or copy them without permission from the artist? Will credit have to given to the professional photographer if the photographs are posted online? Ask these questions to avoid potential copyright issues.
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